Apparel — Brand Color Direction
As Brand Color Designer for The North Face, I worked closely with the VP of Design, apparel creative directors, and Color Director to develop seasonal color direction across lifestyle, performance, heritage, and youth collections. I translated that direction into color palettes, key combinations, and visual tools that gave apparel designers a framework for coloring their collections while keeping the broader brand color story cohesive.
The North Face Icon F20
The North Face Brown Label F20
The North Face Mountain Lifestyle F20
The North Face Steep Tech F20
The North Face Urban Explorer F20
The North Face Youth F20
Seasonal Color on Product
The Spring 20 collection shows how the seasonal color palette came to life across finished product. Each color story explored variations of a hue, from lighter to deeper values, across different categories and styles. Grouping the collection this way highlights how those variations worked together while creating a cohesive seasonal expression for the brand.
The North Face S20
